The differences in layman's experiences

Yesterday, I was talking to some clients about website development for their respective websites.

The first client was very concerned of how we can overtake his friendly competitor. His concerned was the fact that the one who is occupying the number one position for his choice of keywords, is one of his closest friend in the industry. Yet at the same time, he does not want to give him the chance to become number one again. I am actually very keen to take on the challenge. This could prove to be a stepping stone in SEO for us at Webflexx actually. To do it in a friendly way that is. So after much negotiation, we agreed to take him on to help him with his endeavour. I was personally felt very satisfied at our conversation.

Then, immediately after that, another website owner called. He has called a few times prior and he has been asking us to check out his website and see what we can do for him. After taking a good look at it, I already know what to expect or what not to expect of a website like this. His concerned seems to be dwindled at the functionality of the website, rather than how it could help him with his website-investment. I suggested SEO to him, and suggested a few tools that he could do so that it can improve his website visibility.

But he kept saying "no, I am not interested to be listed in the search engines". So I suggested a few fun tools for him to use and he seems to be highly interested in those.

What I am trying to say is, there are two groups of people - one who want to make full use of their website for maximum return on their investment, and another who just want to have a website because it is the "in" trend right now. It is a necessity to have a website and hence, he just wanna have a good looking website with no apparent focus.

We are more than happy to help the SEO-hungry client. Not to say that SEO is the ultimate goal on the Internet, but without SEO, your emarketing efforts can prove to be an uphill task.

I shan't say more. Even just by relating the stories, it is good enough to differentiate who you wanna be like? Right?

Signing off,
Meng
SEO Consultant with Webflexx